THE CREATIVE PLANNER 01 / UPPER FLOOR
Your next move.
The right creative.
The right creative volume for your ad spend.
A clear monthly plan. Room to grow.
Slide to explore, or type your monthly spend.
Video. Static. Fresh perspectives.
Built for creative diversity across Meta placements and Andromeda’s personalised ad delivery. We recommend a mix of formats, concepts and iterations, then adapt it to results.
Upper Floor’s planning mix, not a fixed Meta requirement.Fresh ideas. More from your winners.
One plan that brings it all together.
Monthly creative retainer
No VAT currently charged. · GBP
20 finished ads per month.
A BALANCE OF NEW & PROVEN
Your monthly creative breakdown
Each concept includes its first ad. Iterations develop new ideas and existing winners. Together, they make up your monthly total.
A bigger ambition deserves
A plan of
your own.
Above £100,000 monthly spend, we review your markets, products and existing creative together before recommending a retainer.
From £1,000 / month · No VAT currently charged.
A starting recommendation. We agree the plan together.
MORE THAN THE FINAL FILE
The thinking comes included.
Creative strategy
Clear angles and briefs, shaped around your brand and what the account is learning.
Editing & iteration
From fresh concepts to the next version of a promising ad. One consolidated revision round.
Platform sizing
Ready for the placements you need. Resizes and exports are included, not counted as extra ads.
Weekly calls
A regular conversation with your lead strategist to review results and agree the next move.
Prices in GBP. USD estimates use a fixed reference rate; your final proposal is agreed in one currency.
Upper Floor planning estimates, not a Meta requirement or a final quote. Actual needs depend on testing budget, performance and usable supplied assets. Concepts and iterations share the same total as videos and statics. Monthly production plan; delivery timing is agreed before work starts. Filming, creators and complex production are scoped separately. Meta management is separate.
Explore Meta’s creative diversification guidance ↗